Kevin Zak

I admit to my sins. I have signed up for social networking websites in the past. Most of these are looked upon as a blight upon the web — a vile place where no one should wonder. This is true for a vast majority of them. MySpace, which can only be depicted as a children’s park with hunting blinds set up especially for pedophiles. Bebo, where everybody knows your name… and your age… and your school… and who you’re dating… and every other piece of information you don’t want random strangers to know. Hi5, which sends out so many promotional emails, you would think their mail server was on a continuous loop.

However, the lack of privacy is not the only filth that comes from registering at one of these monstrosities. We now have to deal with a new kind of evil. Referred to by many different names, these sins against humanity are found on every major social network. Whether you call them widgets, applications, or add-ons, something titled, “Are YOU interested?” can never be good.

Beginning with Friendster and then adopted by MySpace, we suffered through these digital faux pas for an entire year with no real hope. In 2004, a new social networking site was launched. It promised to be different; it was designed for a different clientele. A popular spot for the college crowd, Facebook was born. For nearly three years, it was an an enlightening experience when compared to its competitors. The usual level of annoyance was non-existant.

In 2007, Facebook announced the Facebook Platform, which allowed developers to create applications for Facebook. Things started going down hill shortly after.

The concept started out with a good idea: give users more customization over what is displayed in their profiles. Applications have always existed in some form. It began with things similar to “The Wall”, which enables users to leave messages on their friends’ profile pages. At some point, however, a digression was made. The path to customization was left for a new road — one where developers would create anything, no matter how annoying, as long as it was popular.

This, I believe, is the root to our problems. These services are so focused on pleasing some people that they forget that such changes can alienate and outright annoy others. MySpace has always been a breeding ground for preteen users and their annoying habits. In the past, it was a profile design with blinking lights and neon colors. It regressed into polls which featured the most elaborate of questions: “Do you think I’m sexy?”, “Would you ever date me?”, and “Do you like Degrassi?” graced profiles far and wide, with seemingly no intervention.

Facebook is no longer enjoyable for me. At some point the developers need to put their foot down. They need to ask themselves, “Who was our original audience? What would they think of this?” They need to stop trying to compete with MySpace and start trying to retain what used to be a fresh look at social networking. While adapting for a changing userbase is a good idea in theory, forgetting the original userbase entirely is a serious mistake.

This is exactly where Facebook went wrong. They lost their originality; they gave up what made them different from MySpace. They decided that they did not want to be different — they wanted to compete. Worst of all, however, is what is outlined above. Facebook forgot their original cliente, and that is the biggest mistake a company can make.

It seems as though I have been neglecting this place a little too much. Two weeks without a blog entry is unacceptable, especially when you consider that I set a goal of two posts per week. That said, I have been busy with work and school, so I haven’t just been playing my FPS game of choice (America’s Army). I will attempt to make up for my absence by detailing the events that caused it.

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